Blogging: 5 things I've learned in 5 years.
I realised at the weekend that it’s been about 5 years since I started blogging properly, having got into my groove sometime in November 2005. Back then, as a classroom teacher, I wrote at teaching.mrbelshaw.co.uk about education and educational technology. What got me started was reading and commenting on the high-quality blogs of a small number of international educators, the dilution of which I lamented a few years later.
In the past 5 years I’ve gone from History teacher to E-Learning Staff Tutor to Director of E-Learning to working at JISC infoNet. I’ve also cultivated increasing amounts of stubble, as this video of me as a 24 year-old demonstrates! Hopefully, as I’ve read, learned and understood more about the world, my style of writing has improved. Well, one can hope.
The following are the things that I think anyone with a blog would do well to heed. I’d be interested in your take. 😀
- Comment count != quality
The quality of a blog post has almost nothing to do with the number of comments you get – and everything to do with the zeitgeist, the way you phrase questions and how you structure your blog.
- How to get more readers
To get more people visiting your blog, go and comment on other people’s and autotweet your blog posts via Twitter. This works up to a point, after which you can either keep it real or become a cynical marketing machine. I prefer content over style. Most of the time. 😉
- WordPress and Bluehost rock
I’ve tried lots of different blogging platforms and webhosts, but have found WordPress to consistently do what I want of it and Bluehost [affiliate link] to be cheap, feature-filled and rock-solid.
- Have an ‘ideas garden’
I’ve blatantly appropriated this term from someone who used it in conversation with me a while ago. Sorry if that was you – I try to credit the sources of ideas I share as well as images I use. An ideas garden is simply a collection of draft blog posts that you come back to, adding pictures, further ideas, etc. until they form whole posts. It can also stop you ranting when you’re in a bad mood. :-p
- Digital footprint
I used to have a link to my curriculum vitae on my blog but, in fact, the whole thing is a digital portfolio, with my last three positions secured to a great extent because of my online presence. SEO is important, as is attempting to control the first page of Google search results (so that they’re all positive): my digital footprint is more important to me than my credit score. Fact.
Image CC BY Michael Ruiz